SEO Specialist

Job Description

We are seeking an enthusiastic SEO Specialist with a keen eye for detail and a passion for digital marketing to join our team in Durban. In this role, you will be responsible for optimizing our clients' online presence, boosting their visibility, and driving organic traffic to their websites. You will be at the forefront of developing and implementing effective SEO strategies, conducting keyword research, and performing site audits to enhance performance.

Responsibilities

• Analyze website traffic and engagement metrics to inform SEO strategies.
• Collaborate with marketing and design teams to create SEO-friendly landing pages.
• Conduct A/B testing to improve conversion rates from organic traffic.
• Create and maintain a content calendar aligned with SEO goals and campaigns.
• Provide training and support on SEO best practices to internal teams.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Advanced SEO certifications are highly regarded

Experience

• 3+ years of experience in search engine optimization

Technical Skills

• Content Management Systems (CMS)
• Technical SEO

Soft Skills

• Problem-Solving
• Team Collaboration

Certifications

• HubSpot Content Marketing Certification
• Google Ads Certification

Languages

• English: Fluent
• Zulu: Conversational

Advantageous

• Knowledge of local SEO techniques: Experience with advanced analytics tools like Google Data Studio for reporting.
• Familiarity with mobile SEO: Knowledge of mobile optimization techniques for better search ranking.

Benefits

• Full medical aid coverage
• Flexible working hours and remote working options
• Yearly wellness allowance
• Access to training and certification programs

Company Culture

• Growth and Learning: We prioritize continuous learning and provide ample opportunities for professional development.
• Work-Life Balance: We believe in promoting a healthy work-life balance for all employees.
• Community Engagement: We encourage our team to participate in community service and outreach programs.