Digital Marketing Specialist

Job Description

We are on the lookout for a passionate Digital Marketing Specialist to enhance our marketing team in Durban. The ideal candidate will have a solid understanding of digital marketing principles, experience in content creation, SEO and PPC strategies, and a knack for social media management. As part of our team, you will play a pivotal role in developing and executing marketing campaigns that elevate our brand and engage our audience.

Responsibilities

• Craft and distribute newsletters and email campaigns.
• Conduct market research to identify trends and customer preferences.
• Engage with influencers for brand partnerships.
• Manage the company’s online reputation through review responses.
• Develop visual content and promotional materials.

Requirements

Education

• Bachelor's degree in Marketing, Business, or a related field
• Master's degree in Marketing or related field is preferred.

Experience

• 3+ years of experience in digital marketing or a related role

Technical Skills

• Google Ads
• Analytics Tools

Soft Skills

• Teamwork
• Adaptability

Certifications

• HubSpot Inbound Marketing Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Knowledge of user experience principles: Understanding of UX principles to enhance campaign effectiveness.
• Proficiency in graphic design software: Familiarity with design tools such as Canva or Adobe Creative Suite.

Benefits

• Comprehensive health insurance.
• Retirement plan with company contributions.
• Work from home options.
• Access to training programs and workshops.

Company Culture

• Inclusivity: We value diversity and are committed to fostering an inclusive workplace where everyone feels welcome.
• Customer Focus: Customer satisfaction is our top priority, and we strive to exceed expectations in all our projects.