Social Media Manager

Job Description

As a Social Media Manager, you will develop and manage our social media strategy aimed at increasing brand awareness, driving website traffic, and engaging our customers. The ideal candidate should possess a flair for creativity and analysis to drive effective campaigns.

Responsibilities

• Strategize and oversee all aspects of social media marketing initiatives, optimizing outreach efforts.
• Engage actively with users and attend to customer objections on social media platforms.
• Design social media contests and campaigns, and analyze results.
• Develop strong online communities around the brand by hosting live sessions, Q&A's, and more.
• Monitor competitor presence and activities to identify growth opportunities.
• Train and support internal teams on social media best practices.
• Foster relationships with key influencers and incorporate them into campaigns.
• Continuously improve the company's social media presence and manage community engagement.

Requirements

Education

• Bachelor's degree in Marketing, Digital Media, or similar field
• Master's degree preferred

Experience

• 4-6 years of experience in social media strategy and content development.

Technical Skills

• Graphic Design
• Paid Advertising

Soft Skills

• Strategic Thinking
• Collaboration

Certifications

• Hootsuite Social Media Marketing Certification
• Buffer Social Media Certification

Languages

• English: Fluent
• Zulu: Conversational

Advantageous

• Prior experience with influencer marketing: Demonstrated ability to work with influencers for brand campaigns.
• Knowledge of analytics tools: Experience using analytics tools to interpret data and drive strategy.