Digital Marketing Specialist

Job Description

We are on the lookout for a passionate Digital Marketing Specialist to join our vibrant team in Cape Town. The ideal candidate will have a strong grasp of digital marketing strategies, social media management, and SEO techniques. This role will involve developing and implementing marketing campaigns, analyzing performance metrics, and optimizing digital content to drive engagement and conversion.

Responsibilities

• Create and manage digital marketing campaigns across various platforms.
• Analyze and report on the performance of campaigns using tools like Google Analytics.
• Optimize content for the website to improve search engine rankings.
• Engage with audiences across social media platforms to enhance brand awareness.
• Collaborate with the design team to produce impactful ad content.
• Monitor industry trends and competitors to inform strategies.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field

Experience

• 3+ years of experience in digital marketing

Technical Skills

• SEO
• Google Analytics
• Social Media Marketing

Soft Skills

• Creative Thinking
• Communication Skills

Certifications

• Google Analytics Certification
• Digital Marketing Professional (DMI)

Languages

• English: Fluent

Benefits

• Competitive salary with performance bonuses
• Health and wellness benefits
• Flexible working hours
• Great team culture and collaboration
• Opportunities for professional development