Product Marketing Manager

Job Description

We are seeking a Product Marketing Manager to join our dynamic team in Durban. In this role, you will be responsible for driving product strategy, conducting market analysis, and developing marketing plans to enhance product visibility and sales. The ideal candidate should have a strong background in marketing with proven experience in product management and marketing strategy.

Responsibilities

• Develop and implement comprehensive marketing strategies for product lines.
• Conduct market research to identify trends and customer needs.
• Collaborate with product development teams to align marketing strategies.
• Create and manage marketing materials including brochures, presentations, and advertisements.
• Analyze product performance and suggest improvements.
• Coordinate product launches and marketing campaigns.
• Manage social media strategies and content.
• Present marketing insights and strategies to stakeholders.

Requirements

Education

• Bachelor's degree in Marketing, Business Administration, or related field
• Master's degree is advantageous

Experience

• 5+ years of experience in product marketing or similar roles

Technical Skills

• Product Management
• Market Research

Soft Skills

• Analytical Skills
• Team Leadership

Languages

• English: Fluent

Advantageous

• Experience in digital marketing strategies: Understanding the use of various digital channels to promote products.
• Proficiency in analytics tools like Google Analytics: Ability to analyze marketing data effectively to drive insights.

Benefits

• Health insurance and retirement plans
• Performance bonuses based on targets achieved
• Professional development opportunities
• Flexible working hours

Company Culture

• Innovative Environment: We value creativity and encourage our team to think innovatively.
• Collaborative Teamwork: Our culture promotes open communication and teamwork across all levels.
• Continuous Improvement: We are dedicated to continuous growth and improvement for our staff.