Digital Marketing Specialist

Job Description

We're searching for a results-driven Digital Marketing Specialist to join our Johannesburg team. The ideal candidate will have strong skills in managing digital marketing campaigns, and analyzing performance metrics to optimize our ongoing strategies. Your innovative approaches will be key in improving our digital footprint and achieving client goals.

Responsibilities

• Plan and execute digital marketing campaigns that align with business objectives.
• Optimize website content to improve organic rankings.
• Utilize analytics tools to track and report on performance metrics.
• Develop email marketing strategies to engage and retain customers.
• Cultivate partnerships to enhance brand visibility online.
• Deliver presentations to stakeholders regarding campaign results and future strategies.

Requirements

Education

• Marketing or related degree
• Advanced degree or MBA is a plus

Experience

• 5+ years in digital marketing roles

Technical Skills

• Email Marketing
• Conversion Rate Optimization (CRO)

Soft Skills

• Time Management
• Flexibility

Languages

• English: Fluent

Advantageous

• Experience with WordPress and web design: Familiar with WordPress and basic web design principles.
• Knowledge of marketing automation tools: Experience with tools like HubSpot or Marketo.

Benefits

• Competitive salary package
• Health insurance benefits
• Flexible working hours
• Professional development opportunities

Company Culture

• Innovative Environment: We encourage out-of-the-box thinking and innovation.
• Team Collaboration: Strong emphasis on teamwork and collaboration.
• Diversity and Inclusion: We value diverse perspectives and backgrounds in our team.