Digital Marketing Specialist

Job Description

We are on the lookout for a creative and data-driven Digital Marketing Specialist to join our team in East London. In this role, you will be responsible for developing, implementing, and managing marketing campaigns that promote our products and services. You will leverage your expertise in SEO, social media, content marketing, and analytics to drive customer engagement and achieve marketing objectives.

Responsibilities

• Lead initiatives to enhance online brand presence and reputation.
• Utilize analytics tools to derive insights and optimize campaigns.
• Coordinate marketing activities with sales and product teams.
• Conduct competitor analysis to stay ahead in marketing tactics.
• Work with external agencies for specialized projects.
• Evaluate and recommend new digital marketing tools and technologies.

Requirements

Education

• Bachelor's degree in Marketing, Business, or Communications
• Master's degree in a relevant field preferred

Experience

• 5 years of experience in a digital marketing role

Technical Skills

• Social Media Management
• Email Marketing

Soft Skills

• Analytical Skills
• Team Work

Certifications

• Google Analytics Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience with A/B testing methodologies: Ability to conduct A/B tests to optimize campaigns.
• Knowledge of digital advertising platforms: Experience with platforms like Facebook Ads and Google Ads.

Benefits

• Comprehensive health insurance
• Generous leave policy
• Budget for training and courses
• Employee discounts

Company Culture

• Inclusivity: Our culture promotes diversity and inclusivity, ensuring all voices are heard and valued.
• Work-Life Balance: We understand the importance of a balanced lifestyle and offer flexibility in work arrangements.
• Supportive Environment: We create a supportive atmosphere where all employees feel valued and motivated to succeed.