SEO Specialist

Job Description

Join our dynamic marketing team as an SEO Specialist! Based in Cape Town, this role requires someone who thrives in a creative and collaborative environment. You'll take charge of optimizing website content, conducting keyword research, and analyzing performance metrics to ensure the success of our digital campaigns. Your efforts will directly contribute to increasing online visibility and brand awareness.

Responsibilities

• Analyze website performance using tools like Google Analytics and SEMrush.
• Optimize meta tags, images, and internal linking structure.
• Collaborate with developers to ensure technical SEO best practices.
• Conduct competitor analysis to identify growth opportunities.
• Develop and execute strategies for enhancing local SEO.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field

Experience

• 3+ years of experience in SEO and digital marketing

Technical Skills

• SEO Tools (e.g., Google Analytics, SEMrush)
• HTML/CSS Basics

Soft Skills

• Analytical Thinking
• Communication

Certifications

• Google Analytics Certification

Languages

• English: Fluent

Benefits

• Competitive salary package
• Performance bonuses
• Health, dental, and vision insurance
• Flexible working hours and remote work options
• Personal development opportunities

Company Culture

• Inclusivity: We believe in creating an inclusive environment that values diverse backgrounds and experiences.
• Collaboration: Our teams work closely together to drive innovation and achieve shared goals.
• Growth Mindset: We encourage our employees to continually learn and develop their skills.