Content Strategist

Job Description

We are on the lookout for a creative and experienced Content Strategist to join our Johannesburg team. In this role, you will be responsible for developing and executing compelling content strategies that align with our business objectives and resonate with our target audience. The ideal candidate will have a strong background in digital marketing, a keen understanding of content trends, and the ability to analyze data to drive decisions.

Responsibilities

• Oversee all aspects of content production and publishing.
• Build relationships with external content creators and influencers.
• Manage content distribution through various digital channels.
• Review and edit content for clarity, grammar, and style.
• Develop audience personas and tailor content strategies accordingly.
• Present content performance reports to management.

Requirements

Education

• Bachelor's degree in Marketing or a related field
• Certification in Content Marketing is advantageous

Experience

• 4+ years of professional experience in content strategy or digital marketing

Technical Skills

• Social Media Marketing
• Copywriting

Soft Skills

• Project Management
• Analytical Skills

Certifications

• Google Analytics Certification
• Copywriting Certification

Languages

• English: Fluent

Advantageous

• Experience with Video Content Creation: Skill in producing and editing video content for various platforms.
• Familiarity with PPC Advertising: Understanding of pay-per-click advertising and how it relates to content marketing.

Benefits

• Comprehensive health and wellness benefits
• Flexible working hours
• Professional development opportunities
• Employee discounts on services

Company Culture

• Continuous Learning: We encourage ongoing education and provide opportunities for professional growth.
• Community Engagement: Our team actively participates in community initiatives and social responsibility projects.
• Employee Wellness: We prioritize our employees' health and well-being with various wellness programs and initiatives.