Digital Marketing Specialist

Job Description

We are on the lookout for a skilled Digital Marketing Specialist to join our dynamic team in Pretoria. The successful candidate will play a crucial role in developing and executing marketing strategies that drive online engagement and brand awareness.

Responsibilities

• Create and oversee digital marketing campaigns across multiple platforms.
• Employ data analytics to inform marketing strategies and reach KPIs.
• Engage with customers through social media platforms to enhance the brand’s online presence.
• Conduct A/B testing and utilize data to drive continuous improvement.
• Develop content strategies that attract and retain customers effectively.
• Collaborate with other team members to align marketing initiatives with business objectives.
• Monitor competitor marketing activities to identify opportunities for improvement.
• Assist in the development of promotional materials as needed.

Requirements

Education

• Bachelor's degree in a relevant field; Master's degree is a plus

Experience

• 3+ years of experience in digital marketing with a focus on social media and content creation

Technical Skills

• PPC Advertising
• Content Management Systems

Soft Skills

• Team Collaboration
• Time Management

Certifications

• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience with Google Tag Manager: Knowledge in managing and analyzing web tracking and analytics.
• Experience with CRM tools: Experience using CRM systems for managing customer relations and data.

Benefits

• Market-related salary with bonuses based on performance
• Health, dental, and vision coverage
• Work-from-home options available
• Ongoing training and further education opportunities

Company Culture

• Inclusivity: We are committed to diversity and inclusion within our team and welcome unique perspectives.
• Continuous Learning: Our company encourages personal and professional development through various training programs.