Digital Marketing Specialist

Job Description

We are seeking an experienced Digital Marketing Specialist to help elevate our brand in Durban. The successful applicant will have experience across various digital channels, a knack for analytics, and the ability to launch campaigns that generate leads and drive traffic to our website.

Responsibilities

• Plan and execute targeted digital marketing strategies for different audiences.
• Measure and report on campaign performance metrics and success rates.
• Work with content creators to develop impactful and relevant content.
• Engage with customers through email, social media, and online forums.
• Facilitate workshops and training sessions on marketing tools.
• Support in the planning of digital marketing budget.
• Analyze competitors and market conditions to identify opportunities.
• Utilize marketing automation tools to streamline processes.
• Assist in managing online reputation and brand messaging.
• Maintain a strong understanding of current industry trends and best practices.

Requirements

Education

• Bachelor's degree in Business Administration or related field

Experience

• 3-5 years in digital marketing with a focus on content and social media marketing

Technical Skills

• PPC
• Email Marketing

Soft Skills

• Communication
• Teamwork

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Understanding of HTML/CSS: Basic web development skills for optimizing web content.
• Familiarity with video marketing: Skills in creating and promoting video content for social media.

Benefits

• Generous leave policy and paid time off
• Fun and collaborative work environment
• Access to wellness programs and resources
• Regular team-building activities

Company Culture

• Continuous Learning: Encouraging growth and development through various learning initiatives.
• Diversity: We embrace diversity in our workforce and celebrate different perspectives.
• Community Engagement: We actively participate in community initiatives and strive to give back.