Copywriting Specialist

Job Description

We are looking for a talented Copywriting Specialist to join our dynamic marketing team in Pretoria. The ideal candidate will possess a flair for words and a passion for creating compelling content that captures the essence of our brand while engaging our target audience effectively.

Responsibilities

• Write and edit a variety of content types, including articles, ads, and newsletters.
• Engage with internal stakeholders to understand brand voice and messaging requirements.
• Maintain an extensive content calendar to ensure timely submissions and delivery.
• Adapt writing styles for different audiences and formats, ensuring the right tone for each piece.
• Continuously seek opportunities for content improvement based on feedback and data insights.

Requirements

Education

• Bachelor's degree in English, Literature, or related field

Experience

• 2+ years of experience in digital content creation or copywriting

Technical Skills

• Email Marketing
• Analytical Tools

Soft Skills

• Critical Thinking
• Creativity

Certifications

• Certified Digital Marketing Specialist

Languages

• English: Fluent

Advantageous

• Experience in video content creation: Ability to create scripts and content for promotional videos.
• Understanding of user experience (UX): Knowledge of how content impacts user experience on websites and apps.

Benefits

• Comprehensive medical aid and insurance
• Employee discounts and perks
• Paid time off and leave benefits
• Supportive and inclusive company culture

Company Culture

• Work-Life Balance: We believe in a healthy work-life balance and offer flexible working arrangements.
• Diversity and Inclusion: We celebrate diversity and actively seek to create an inclusive environment.
• Positive Work Environment: Our workplace is built on respect, positivity, and a strong sense of community.