Digital Marketing Specialist

Job Description

We are on the lookout for a Digital Marketing Specialist to drive our online marketing initiatives. The ideal candidate will be innovative, data-driven, and possess a strong understanding of various digital marketing channels.

Responsibilities

• Plan and execute all digital marketing campaigns, including SEO, PPC, and social media.
• Measure and report performance of all digital marketing campaigns.
• Develop customer segmentation strategies for targeted campaigns.
• Collaborate with external agencies for creative and technical projects.
• Manage budget allocation for online marketing initiatives.
• Create engaging content tailored to various platforms and audiences.
• Maintain the company website and ensure it is optimised for SEO.
• Evaluate emerging technologies and apply them into operations.

Requirements

Education

• Bachelor's degree in Digital Marketing or Business Administration

Experience

• 4+ years of experience in a similar role

Technical Skills

• Email Marketing
• Content Management Systems (CMS)

Soft Skills

• Team Player
• Project Management

Certifications

• HubSpot Inbound Marketing Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Experience with CRM systems: Knowledge of CRM systems like Salesforce for managing customer data.
• Familiarity with video marketing: Experience in creating video content for marketing purposes.

Benefits

• Comprehensive health insurance
• Retirement plan with company match
• Paid time off and holidays
• Opportunities for career advancement

Company Culture

• Collaboration: Our work environment fosters collaboration, where every team member’s ideas are welcomed.
• Continuous Improvement: We are committed to continuous improvement through feedback and learning opportunities.
• Diversity and Inclusion: We celebrate diversity and foster an inclusive environment for everyone.