Digital Marketing Specialist

Job Description

We are on the lookout for a Digital Marketing Specialist to join our vibrant team in Durban. The ideal candidate will have a solid background in developing and implementing digital marketing strategies, focusing on SEO, PPC, and social media campaigns to enhance our brand presence and drive customer engagement.

Responsibilities

• Lead digital marketing projects from inception to execution.
• Enhance brand visibility through targeted online campaigns.
• Conduct competitive analysis to drive strategic marketing decisions.
• Oversee budget allocation for digital marketing activities.
• Maintain relationships with media and digital influencers.
• Prepare regular reports on campaign performance for stakeholders.

Requirements

Education

• Bachelor's degree in Digital Marketing or a related discipline

Experience

• 4+ years of experience in digital strategy development and execution

Technical Skills

• Email Marketing
• Content Management Systems

Soft Skills

• Analytical Skills
• Teamwork

Certifications

• Facebook Blueprint Certification
• Email Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience in content creation for blogs and websites: Ability to write engaging blogs and articles to boost SEO and traffic.
• Working knowledge of HTML and CSS: Basic understanding of HTML and CSS for website updates.

Benefits

• Attractive salary package with room for growth
• Comprehensive health coverage
• Work-life balance initiatives
• Regular team-building events and activities

Company Culture

• Diversity and Inclusion: We celebrate diversity and promote an inclusive workplace for all.
• Community Engagement: We encourage our team members to participate in community service and outreach.
• Work-Life Balance: We prioritize the well-being of our employees through flexible work arrangements.