Social Media Marketing Analyst

Job Description

We are seeking an enthusiastic Social Media Marketing Analyst to join our vibrant marketing team in Cape Town. In this role, you will harness the power of social media platforms to enhance our brand visibility and engagement. Your insights will shape our social media strategy, driving results that matter.

Responsibilities

• Maintain a consistent brand voice across all social media platforms.
• Collaborate with influencers to expand brand reach and credibility.
• Monitor social media conversations related to the brand and industry.
• Generate innovative ideas to engage social media audiences.
• Track and report on social media advertising performance, suggesting optimizations.
• Craft compelling copy for promotions, contests, and campaigns.
• Create video content for social media platforms where applicable.
• Assist in crisis communication and reputation management via social media.

Requirements

Education

• Bachelor's degree in a related field (Marketing, Communications)
• Master's degree is an advantage

Experience

• Experience with managing paid social media campaigns is a plus.

Technical Skills

• Social Media Strategy
• Graphic Design Tools

Soft Skills

• Analytical Skills
• Adaptability

Certifications

• HubSpot Social Media Certification

Languages

• English: Fluent
• Afrikaans: Fluent

Advantageous

• Experience with social media analytics tools: Proficient in using tools like Sprout Social or Hootsuite for monitoring performance.
• Prior experience in a fast-paced environment: Ability to work effectively under pressure and meet tight deadlines.

Benefits

• Comprehensive medical and dental insurance
• Annual performance bonuses
• Remote work options available post-probation
• Access to professional development courses
• Wellness programs and incentives

Company Culture

• Creative Freedom: We allow our team to explore their creativity and express ideas freely.
• Inclusive Environment: We promote an inclusive atmosphere where everyone feels welcome and respected.
• Supportive Atmosphere: Our team supports each other to achieve both personal and professional goals.