Digital Marketing Specialist

Job Description

We are in search of a Dynamic Digital Marketing Specialist to join our team in Cape Town. The ideal candidate will have a proven track record in digital marketing strategies, including SEO, PPC, social media, and content marketing, to help drive brand awareness and customer engagement.

Responsibilities

• Strategize and implement comprehensive digital marketing tactics.
• Analyze data to inform future marketing campaigns.
• Manage influencer partnerships to expand reach.
• Coordinate with external vendors for advertising needs.
• Implement A/B testing to optimize marketing performance.
• Track industry trends and competitor activities.
• Ensure consistency of brand messaging across all digital platforms.

Requirements

Education

• Bachelor's degree in Marketing or related field
• Master's degree preferred

Experience

• 4+ years of experience in a digital marketing role

Technical Skills

• Email Marketing
• Data Analysis
• CRM Software

Soft Skills

• Strategic Thinking
• Project Management

Certifications

• Facebook Blueprint Certification
• Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Familiarity with Marketing Automation Tools: Experience with platforms such as HubSpot or Marketo.
• Knowledge of HTML/CSS: Basic understanding of HTML/CSS for email campaigns.

Benefits

• Health, dental, and vision benefits
• Bonus opportunities
• Work-life balance initiatives
• Training and development programs

Company Culture

• Continuous Learning: We support professional growth and continuous learning among our team members.
• Flexibility: We promote a flexible work environment to accommodate personal needs.
• Community Engagement: We are committed to giving back to our local communities.