Advertising Campaign Strategist

Job Description

We are seeking a passionate Advertising Campaign Strategist to spearhead our marketing efforts in Durban. As part of our dynamic team, you'll be responsible for creating and overseeing innovative advertising campaigns that resonate with diverse audiences. Your role will involve analysing market trends, collaborating with creative teams, and implementing strategies that align with our brand objectives.

Responsibilities

• Strategically direct advertising campaigns to maximize audience engagement and conversion.
• Conduct regular performance reviews and present findings to stakeholders.
• Collaborate with the analytics team to derive actionable insights from campaign data.
• Lead post-campaign analyses to assess success and make recommendations for improvement.
• Foster relationships with key influencers and partners to enhance campaign reach.

Requirements

Education

• Bachelor's degree in Advertising or Media Studies
• Master's degree in a related field is advantageous

Experience

• 4-6 years of experience in campaign strategy or management

Technical Skills

• Market Research
• Creative Brief Development

Soft Skills

• Time Management
• Adaptability

Certifications

• Certified Marketing Management Professional (CMMP)
• HubSpot Marketing Certification

Languages

• English: Fluent

Advantageous

• Proficiency in graphic design software: Experience with tools like Adobe Creative Suite for campaign design.
• Experience in event marketing: Background in organizing and managing promotional events.

Benefits

• Attractive salary package with growth potential
• Health care coverage including dental and vision
• Work-life balance with flexible hours
• Access to ongoing learning and skill development

Company Culture

• Continuous Improvement: We strive for excellence through ongoing learning and development opportunities.
• Work-Life Balance: We promote a balanced lifestyle to support the well-being of our employees.
• Open Communication: We foster an environment of open feedback and communication across teams.