Digital Marketing Specialist

Job Description

Join our dynamic marketing team as a Digital Marketing Specialist in Johannesburg! You will have the opportunity to implement creative marketing campaigns across various channels, analyze performance metrics, and optimize strategies to achieve outstanding results. If you thrive in a fast-paced environment and are eager to contribute your expertise, apply now!

Responsibilities

• Design and implement digital marketing campaigns from start to finish.
• Optimize web pages for lead generation and conversion.
• Set up and manage online advertising campaigns.
• Evaluate customer feedback and engagement data to refine strategies.
• Prepare insights and recommendations based on analytics.
• Collaborate with external vendors for marketing needs.
• Plan webinars and online events to engage target audiences.
• Build relationships with industry influencers.
• Conduct A/B testing for marketing campaigns.
• Document processes and terms for all marketing activities.

Requirements

Education

• Bachelor's degree in Marketing or Business
• Master's degree is advantageous

Experience

• 3+ years in a similar role with proven success

Technical Skills

• Content Creation
• PPC Advertising

Soft Skills

• Analytical Skills
• Teamwork

Certifications

• HubSpot Inbound Marketing Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Familiarity with Video Marketing: Experience in creating and promoting video content effectively.
• Proficiency in Content Management Systems: Experience with WordPress or similar platforms.

Benefits

• Health and wellness programs
• Generous leave benefits
• Performance bonuses
• Career advancement opportunities

Company Culture

• Teamwork: Collaboration is key; we work together to achieve our goals.
• Work-Life Balance: We prioritize the well-being of our employees and support a healthy work-life balance.
• Community Engagement: We actively participate in community service and encourage our employees to give back.