Digital Marketing Specialist

Job Description

We are looking for a dynamic Digital Marketing Specialist to join our innovative team in Cape Town. The ideal candidate will have a strong grasp of digital marketing channels, including SEO, PPC, and social media, as well as experience in data analytics to optimize campaigns. Bring your creativity and strategic thinking to help us enhance our brand presence online.

Responsibilities

• Design and execute comprehensive digital marketing strategies.
• Utilize analytics tools to track and report on user engagement.
• Collaborate with product teams for timely marketing launches.
• Manage online reputation and customer feedback across platforms.

Requirements

Education

• Bachelor's degree in Marketing or Business
• Additional certifications in Digital Marketing are preferred

Experience

• 5+ years of experience in digital marketing with a focus on analytics

Technical Skills

• Email Marketing
• Content Management Systems (CMS)
• Data Analysis

Soft Skills

• Problem-solving
• Interpersonal Skills

Certifications

• HubSpot Content Marketing Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience in video marketing and production: Ability to create and edit video content for social media and web.
• Familiarity with UX/UI principles: Understanding user experience design to improve online engagement.

Benefits

• Comprehensive health benefits
• Generous leave policy, including wellness days
• Remote work options available
• Performance-based bonuses

Company Culture

• Focus on Learning: We value continuous learning and provide resources for professional development.
• Work-life Balance: We promote a healthy work-life balance, offering flexible working arrangements.