SEO Specialist

Job Description

We are seeking an experienced SEO Specialist to join our growing team in Durban. The successful candidate will be responsible for developing and implementing effective search engine optimization strategies that increase organic traffic to our clients' websites. You will work closely with content creators and web developers to enhance online visibility and improve website performance.

Responsibilities

• Conduct comprehensive keyword research to drive targeted traffic.
• Optimize meta tags, images, and content for SEO.
• Collaborate with paid marketing teams to integrate SEO with SEM efforts.
• Educate internal teams on SEO best practices and guidelines.

Requirements

Education

• Bachelor's degree in Marketing, Communication, or related field

Experience

• 3+ years of experience in SEO or digital marketing

Technical Skills

• SEO Tools
• Content Management Systems

Soft Skills

• Analytical Skills
• Communication

Certifications

• Google Analytics Certified
• SEO Certification from a recognized institution

Languages

• English: Fluent

Advantageous

• Experience with PPC campaigns: Knowledge in managing pay-per-click advertising to complement SEO efforts.
• Familiarity with HTML and CSS: Basic understanding of web development to assist with technical SEO.

Benefits

• Competitive salary with performance bonuses
• Health and wellness benefits
• Flexible working hours
• Opportunity for professional development

Company Culture

• Team Collaboration: We promote a team-oriented environment that fosters collaboration and innovation.
• Growth Mindset: We encourage continuous learning and professional development.
• Diversity and Inclusion: We believe in creating a diverse workplace where everyone feels welcome.