Market Research Analyst

Job Description

We are seeking a Market Research Analyst to join our vibrant team in Pretoria. The successful candidate will be responsible for gathering and analyzing market data to provide actionable insights that drive business strategy. You will play a crucial role in helping our clients understand market trends and consumer behaviour.

Responsibilities

• Synthesize research findings into actionable insights.
• Collaborate with external vendors for specialized research projects.
• Ensure the integrity and accuracy of data collected.
• Develop research methodologies to suit specific project needs.
• Stay updated on market research best practices.
• Facilitate workshops to share insights with internal teams.
• Support the marketing department in campaign analysis.

Requirements

Education

• Bachelor's degree in Marketing, Business, or Statistics
• Master’s degree preferred

Experience

• 3-5 years of related experience in market analysis or similar role

Technical Skills

• Statistical Software
• Presentation Skills

Soft Skills

• Interpersonal Skills
• Time Management

Certifications

• Market Research Society Certification

Languages

• English: Fluent

Advantageous

• Knowledge of digital marketing strategies: Understanding of how digital marketing impacts consumer behaviour.
• Experience with customer relationship management (CRM) tools: Familiarity with CRM platforms to aid in customer insights.

Benefits

• Comprehensive health insurance
• Retirement savings plan with company contributions
• Ongoing training and education reimbursement
• Remote work options available after probation
• Employee assistance programs

Company Culture

• Innovation Driven: We encourage innovative thinking and provide a platform for creative solutions.
• Supportive Environment: We aim to create a supportive environment that empowers our employees.
• Employee Engagement: We prioritize employee engagement and satisfaction in our workplace.