SEO Content Specialist

Job Description

We are seeking a dynamic SEO Content Specialist to join our marketing team in Cape Town. This role requires a creative individual who can create engaging, optimized content that drives traffic and generates leads. An understanding of SEO best practices is essential to succeed.

Responsibilities

• Strategize and produce content for blogs, social media, and websites.
• Utilize analytics tools to monitor content performance and SEO efficacy.
• Coordinate with designers and developers to enhance website structure.
• Participate in brainstorming sessions to generate innovative content ideas.
• Develop content calendars and ensure timely publication of materials.
• Engage with online communities and respond to user comments or inquiries.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field

Experience

• 2+ years of experience in SEO content writing or content marketing

Technical Skills

• SEO Strategy Development
• Keyword Research

Soft Skills

• Attention to Detail
• Communication

Certifications

• Google Analytics Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with A/B testing and analytics: Skills in conducting A/B tests to evaluate content effectiveness.
• Knowledge of content marketing strategies: Ability to design and implement content marketing campaigns.

Benefits

• Health, dental, and vision benefits.
• Generous PTO and sick leave policy.
• Costs covered for relevant training and certifications.
• Employee wellness programs and mental health support.

Company Culture

• Innovation: We encourage innovative thinking and value creative solutions from our team members.
• Work-Life Balance: We understand the importance of work-life balance and strive to provide a flexible work environment.
• Respect: We respect each member's contribution and aim to create a harmonious working atmosphere.