Market Research Analyst

Job Description

We are seeking a detail-oriented Market Research Analyst to join our team in Pretoria. In this role, you will analyze market trends, gather data, and provide insights to guide our marketing strategies. The ideal candidate will have a strong analytical background and the ability to translate complex data into actionable recommendations.

Responsibilities

• Perform market segmentation analysis to target audiences effectively.
• Utilize statistical methods to analyze data from multiple sources.
• Develop and maintain dashboards to visualize key metrics.
• Assist in the development of marketing campaigns based on research findings.
• Support strategic planning efforts with data-driven insights.
• Continuously evaluate the effectiveness of marketing strategies.

Requirements

Education

• Bachelor's degree in Marketing, Business Administration, or related field
• Master's degree is a plus

Experience

• 3+ years of experience in market research or data analysis

Technical Skills

• Data Analysis
• Statistical Software (SPSS, R)

Soft Skills

• Communication
• Critical Thinking

Languages

• English: Fluent

Advantageous

• Experience with advanced statistical analysis techniques: Familiarity with methodologies such as regression analysis and predictive modelling.
• Proficient in Excel and data visualization tools: Experience creating insightful dashboards and visual reports.

Benefits

• Competitive salary package
• Health insurance benefits
• Retirement savings plan
• Flexible working hours
• Professional development opportunities

Company Culture

• Team Collaboration: We foster a collaborative work environment where teamwork and shared goals are valued.
• Innovation: Encouraging creative thinking and innovative approaches in every project.
• Continuous Improvement: Commitment to personal and professional growth through training and mentorship.