Digital Marketing Specialist

Job Description

We are looking for a detail-oriented Digital Marketing Specialist to enhance our marketing strategies in Cape Town. If you thrive in a fast-paced environment and have experience in content creation, social media marketing, and analytics, we'd love to meet you!

Responsibilities

• Formulate and monitor budget allocation for digital marketing activities.
• Evaluate and refine marketing automation processes for efficiency.
• Utilize analytics tools to assess campaign effectiveness.
• Conduct market research to identify trends and opportunities.
• Work closely with sales teams to align marketing strategies with sales goals.
• Foster partnerships with influencers and marketers in the industry.
• Design and execute webinars and live events to promote brand awareness.
• Generate reports for management on marketing outcomes and insights.

Requirements

Education

• Bachelor's degree in Marketing, Advertising, or related field

Experience

• 4+ years of relevant digital marketing experience

Technical Skills

• Content Management Systems
• Email Marketing Tools

Soft Skills

• Project Management
• Collaboration

Certifications

• Facebook Blueprint Certification
• Google Analytics Individual Qualification

Languages

• English: Fluent

Advantageous

• Knowledge of HTML/CSS for email campaigns: Basic understanding of HTML/CSS for tweaking email templates.
• Experience in video marketing: Hands-on experience in creating and managing video marketing campaigns.

Benefits

• Comprehensive health and wellness benefits
• Employee training programs
• Remote work options
• Performance bonuses

Company Culture

• Continuous Improvement: Committed to ongoing professional development and learning.
• Work-Life Balance: Believes in creating a healthy work-life balance for all employees.
• Empowerment: Encourages employees to take initiative and ownership of their roles.