Marketing Manager (Digital)

Job Description

As a Marketing Manager (Digital) based in Johannesburg, you will be responsible for crafting and implementing comprehensive digital marketing strategies. This role requires a blend of creativity and analytical skills to assess market trends and tailor initiatives that resonate with target audiences. Your leadership will drive campaigns across social media, paid advertising, and other digital platforms, and your insights will enhance our clients' marketing performance.

Responsibilities

• Design and run online campaigns tailored to target audience needs.
• Work closely with the graphic design team to produce eye-catching marketing materials.
• Stay up-to-date on digital marketing trends and technologies to ensure a competitive edge.
• Conduct competitor analysis and market research to inform strategy.
• Manage budget allocations for digital initiatives and report on ROI.
• Coordinate with sales teams to align marketing strategies with sales objectives.
• Mentor and train junior marketing staff to develop their skills.

Requirements

Education

• Bachelor's degree in Marketing or a related field
• MBA would be advantageous

Experience

• 5+ years in a digital marketing role with leadership experience preferred

Technical Skills

• Content Management Systems (CMS)
• PPC Advertising

Soft Skills

• Leadership
• Effective Communication

Certifications

• Facebook Blueprint Certification
• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with Google Ads: Hands-on experience managing PPC campaigns on Google Platforms.
• Proficiency in email marketing platforms: Experience working with platforms like MailChimp or SendinBlue.

Benefits

• Comprehensive healthcare coverage
• Contribution to retirement savings
• Work-life balance with flexible hours
• Professional development opportunities

Company Culture

• Growth Mindset: We support employees in their professional and personal growth through training and mentoring programs.
• Fun and Engaging Workplace: Our office culture is vibrant, with regular social events and team-building activities.
• Transparent Communication: We encourage open dialogue and transparency in our workplace.