Social Media Manager

Job Description

Join our vibrant team as a Social Media Manager, where you will manage all aspects of social media channels. From crafting captivating posts to running targeted ad campaigns, your creativity and analytical skills will ensure we reach and resonate with our audience effectively.

Responsibilities

• Conduct market research to define target audiences and establish content strategies.
• Create a content calendar that includes video, photo, and written posts.
• Utilize analytical tools to track social media performance and adjust campaigns as needed.
• Engage with our audience through comments, likes, and shares to create a vibrant online community.
• Adapt and innovate content based on platform-specific trends and audience preferences.
• Work with PR team to handle any inquiries or issues that arise on social media.
• Manage social media campaigns and initiatives from conception to completion.
• Train and support junior team members in social media best practices.

Requirements

Education

• Bachelor's degree in Marketing Communication or related fields
• Relevant certifications in digital marketing are a plus

Experience

• 3+ years in managing social media accounts with a focus on growth strategy

Technical Skills

• SEO Knowledge
• Graphic Design Skills

Soft Skills

• Analytical Thinking
• Teamwork

Certifications

• Hootsuite Social Marketing Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Understanding of community management: Experience engaging and growing online communities.
• Coding skills in HTML/CSS: Basic knowledge of HTML and CSS to manage social content effectively.

Benefits

• Comprehensive benefits package including health and wellness programs
• Generous PTO policy after the first year
• Access to training and resources for continued learning
• Office snacks and social events

Company Culture

• Creative Environment: We foster a culture that encourages creativity and outside-the-box thinking.
• Community Engagement: We believe in giving back and actively engage employees in community service initiatives.
• Open Communication: We prioritize transparent communication throughout all levels of the organization.