Consumer Insights Manager - Sandton - Market Research

Job Description

We are seeking a results-driven Consumer Insights Manager to join our team in Sandton. Your role will involve leveraging consumer data to generate actionable insights that drive strategic decisions. If you have a knack for understanding market trends and consumer behaviour, we want you!

Responsibilities

• Design and execute surveys and focus groups to gather consumer feedback.
• Provide statistical analysis and interpretation of data collected.
• Maintain up-to-date knowledge of consumer behaviour and market trends.
• Assist in the development of marketing strategies based on consumer insights.
• Foster collaborative relationships with clients to understand their insights needs.
• Prepare and facilitate workshops to communicate insights effectively.

Requirements

Education

• Bachelor's degree in Marketing, Business, Psychology or related field
• Master's degree is advantageous

Experience

• 5 years+ experience in market research or consumer insights

Technical Skills

• SPSS or SAS
• Qualitative Research

Soft Skills

• Leadership
• Client Management

Languages

• English: Fluent

Advantageous

• Proficiency in Python or R: Ability to conduct data analysis using programming languages.
• Previous Experience in FMCG Sector: Understanding of fast-moving consumer goods market research.

Benefits

• Comprehensive medical aid options
• Performance bonuses
• Work-from-home flexibility
• Annual company retreats

Company Culture

• Community Engagement: We encourage our team to engage with the local community and contribute to social causes.
• Work-Life Balance: We prioritize a healthy work-life balance for our employees, allowing flexibility in their roles.