Digital Marketing Specialist

Job Description

We are seeking a passionate and skilled Digital Marketing Specialist to join our team in Bloemfontein. In this role, you will be responsible for developing and executing digital marketing strategies to enhance our online presence and engage our target audience effectively.

Responsibilities

• Lead digital marketing initiatives and campaigns from conceptualization to execution.
• Evaluate campaign performance and generate actionable insights for continuous improvement.
• Collaborate with designers and content creators to produce high-quality marketing materials.
• Manage and optimize PPC campaigns to maximise ROI.
• Develop and nurture online communities to enhance customer engagement.

Requirements

Education

• Bachelor's degree in Marketing or a related field
• Further studies or certifications in Digital Marketing preferred

Experience

• 4+ years of experience in digital marketing roles or similar

Technical Skills

• Social Media Marketing
• Email Marketing

Soft Skills

• Analytical Thinking
• Team Collaboration

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent
• Sesotho: Basic

Advantageous

• Knowledge of Affiliate Marketing: Experience in managing affiliate marketing programs to enhance reach.
• Proficiency in Graphic Design: Basic skills in graphic design using tools like Canva or Adobe Creative Suite.

Benefits

• Comprehensive health insurance including dental and vision
• Generous leave policy and work-life balance
• Access to training and development resources
• Company-sponsored events and team-building activities

Company Culture

• Diversity and Inclusion: Our workplace is inclusive, celebrating diversity in all its forms.
• Work-Life Balance: We understand the importance of work-life balance and support our employees in achieving it.
• Respect and Integrity: We value respect and integrity in all interactions, both within the workplace and with clients.