Marketing Campaign Specialist

Job Description

We are looking for a passionate Marketing Campaign Specialist to manage and execute impactful marketing initiatives in Pretoria. The ideal candidate will be skilled in developing strategies that effectively communicate the brand message and drive customer engagement.

Responsibilities

• Manage and optimize campaign workflows for efficiency.
• Co-develop and facilitate training for team members on marketing tools.
• Engage with customers to gather insights and feedback.
• Help drive digital transformation in marketing processes.
• Initiate effective crisis management strategies when necessary.
• Collaborate with product development teams to align marketing strategies.
• Create and manage project timeliness to meet deadlines.
• Leverage CRM tools for customer relationship management.
• Evaluate ROI on campaigns to ensure cost-effectiveness.
• Identify potential market segments to target with new campaigns.

Requirements

Education

• Bachelor’s degree in Marketing or Business
• Certification in Digital Marketing

Experience

• Minimum of 4 years in digital marketing roles

Technical Skills

• CRM Software
• Market Research

Soft Skills

• Analytical Skills
• Project Management

Certifications

• HubSpot Marketing Certification
• PPC Advertising Certification

Languages

• English: Fluent
• Zulu: Basic

Advantageous

• Familiarity with A/B Testing: Experience in optimizing campaigns through A/B testing methodologies.
• Experience with Content Management Systems: Comfortable using CMS platforms for website content management.

Benefits

• Comprehensive medical cover
• Work-from-home options available after probation
• Annual performance bonuses
• Team-building activities and outings

Company Culture

• Diversity and Inclusion: We foster a workplace where diverse perspectives are not only welcomed but encouraged.
• Continuous Learning: We support our employees with ongoing training and career development opportunities.
• Work-Life Balance: We prioritize the well-being of our employees, ensuring a healthy work-life balance.