Digital Marketing Specialist

Job Description

We are seeking a creative and data-driven Digital Marketing Specialist to join our team in Cape Town. You will be responsible for developing effective marketing strategies to increase online presence and engagement across various platforms.

Responsibilities

• Manage PPC campaigns and optimize Google Ads performance.
• Collaborate with content writers to create high-quality blog posts.
• Conduct market research to identify trends and opportunities.
• Generate reports on ROI for all digital marketing initiatives.
• Engage with followers on social media to foster community.
• Support the Marketing Manager in elevating brand messaging and positioning.

Requirements

Education

• Bachelor's degree in Digital Marketing or relevant field
• Master's degree in Business or Marketing is a plus

Experience

• 5+ years of experience in a digital marketing position

Technical Skills

• Email Marketing
• Content Management Systems

Soft Skills

• Analytical Skills
• Teamwork

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Diploma

Languages

• English: Fluent

Advantageous

• Experience with PPC campaigns: Experience managing pay-per-click advertising campaigns.
• Knowledge of graphic design principles: Understanding of basic graphic design for effective marketing materials.

Benefits

• Comprehensive health insurance
• Annual performance-related bonuses
• Remote work opportunities as needed
• Training and development programs available

Company Culture

• Supportive Leadership: Our leadership team is dedicated to fostering a supportive and open work culture.
• Continuous Learning: We provide ongoing training opportunities to keep our team at the top of their fields.
• Team Celebrations: We celebrate achievements and milestones as a team to build camaraderie and morale.