Digital Marketing Specialist

Job Description

Are you a creative and results-driven Digital Marketing Specialist? Join our team in Port Elizabeth to spearhead our digital marketing strategies. You will manage campaigns across various channels, ensuring engagement and brand growth. The ideal candidate has a passion for data analytics combined with creative flair to develop effective marketing strategies.

Responsibilities

• Design, implement, and manage digital marketing strategies to enhance brand awareness.
• Analyze campaign performance and implement a data-driven approach.
• Create marketing content including articles, blog posts, and social media posts.
• Utilize analytics tools to monitor website traffic and engagement metrics.
• Coordinate with external vendors to execute marketing campaigns efficiently.
• Manage social media channels and engage with followers.
• Perform A/B testing to optimize marketing strategies and improve ROI.
• Assist in developing marketing budgets and forecasts.

Requirements

Education

• Bachelor's degree in Marketing, Business, or a related field
• A Master's degree is an advantage

Experience

• 3-5 years of experience in digital marketing

Technical Skills

• SEO
• Google Analytics
• Social Media Marketing
• Email Marketing
• PPC Advertising

Soft Skills

• Strong Communication
• Analytical Skills
• Creative Thinking

Certifications

• Google Ads Certified
• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with marketing automation tools: Knowledge of tools such as HubSpot and Mailchimp.
• Familiarity with graphic design tools: Experience with Canva or Adobe Creative Suite.

Benefits

• Competitive salary and performance bonuses.
• Health and wellness benefits.
• Opportunities for professional development.
• Flexible working hours.

Company Culture

• Innovative Environment: We foster creativity and new ideas within our dynamic team.
• Growth-Oriented: We believe in continuous learning and provide opportunities for professional growth.
• Inclusive Workplace: Diversity is encouraged, and all voices are valued in our workplace.