Digital Marketing Specialist

Job Description

Seeking a results-oriented Digital Marketing Specialist to oversee our digital marketing initiatives in Bloemfontein. You will be responsible for creating targeted campaigns that resonate with our audience, utilizing channels such as social media, email, and search engines.

Responsibilities

• Create and execute digital marketing strategies across various platforms.
• Monitor and analyze the performance of campaigns and optimize accordingly.
• Utilize email marketing software to engage customers through newsletters.
• Conduct keyword research to guide content creation.
• Collaborate with cross-functional teams to ensure campaign success.
• Manage budgets for marketing campaigns to optimize ROI.
• Build relationships with external partners for better reach.

Requirements

Education

• Bachelor's degree in Marketing or related field
• Master's degree is a plus

Experience

• 3-5 years of experience in digital marketing

Technical Skills

• SEO
• Google Analytics
• PPC Advertising
• Content Management Systems

Soft Skills

• Communication
• Analytical thinking
• Project Management

Certifications

• Google Ads Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with Social Media Management Tools: Familiarity with tools like Hootsuite or Buffer for scheduling posts and analytics.
• Knowledge of Email Marketing Platforms: Experience with Mailchimp or similar platforms for newsletter campaigns.

Benefits

• Competitive salary and performance bonuses
• Health and wellness benefits
• Flexible working hours
• Opportunities for professional development

Company Culture

• Innovation: We encourage innovative thinking and embrace new ideas to achieve our goals.
• Diversity and Inclusion: We celebrate diversity and are committed to creating an inclusive environment for all employees.
• Team Spirit: Collaboration and teamwork are at the heart of our success. We support each other to achieve our collective goals.