Product Marketing Manager

Job Description

We are seeking an experienced Product Marketing Manager to lead our marketing efforts in Cape Town. The ideal candidate will have a proven track record in product marketing, with the ability to craft compelling strategies that resonate with customers. You will collaborate closely with product development and sales teams to drive product launches and ensure that our offerings meet market demands.

Responsibilities

• Formulate and execute go-to-market strategies for new product launches.
• Use data analytics to assess product performance and customer engagement.
• Coordinate with advertising and digital teams for integrated marketing campaigns.
• Manage product-related social media and online content to boost visibility.
• Develop training programs for sales staff to effectively communicate product benefits.
• Utilize customer feedback to inform product development and positioning.
• Create and maintain product roadmaps in collaboration with product and engineering teams.
• Research competitive offerings to identify opportunities and threats.
• Share insights and recommendations with executive leadership for strategic decision-making.
• Drive initiatives that enhance customer loyalty and satisfaction.

Requirements

Education

• Bachelor's degree in a relevant field
• MT in Marketing or MBA preferred

Experience

• 6+ years of experience in product marketing or strategic marketing roles

Technical Skills

• Digital Marketing
• SEO Optimization

Soft Skills

• Strategic Thinking
• Collaborative Mindset

Certifications

• Certified Product Marketing Manager (CPMM)
• Google Analytics Certified

Languages

• English: Fluent

Advantageous

• Experience in B2B marketing: Background in business-to-business marketing strategies.
• Knowledge of CRM software: Experience in managing customer relationships with CRM tools.

Benefits

• Attractive salary and annual performance bonuses
• Comprehensive health and wellness benefits
• Work-from-home flexibility and a healthy work-life balance
• Ongoing training and career advancement opportunities

Company Culture

• Continuous Improvement: We believe in continuous learning and development, providing resources for personal growth.
• Employee Recognition: We celebrate achievements and acknowledge contributions of all team members.
• Work-Life Balance: We promote a healthy work-life balance and encourage employees to prioritize their wellbeing.