Market Research Analyst

Job Description

We are looking for a dedicated Market Research Analyst to join our team in Durban. You will be responsible for conducting thorough market research to identify trends, customer preferences, and competitive insights. An ideal candidate will possess strong analytical skills and the ability to translate data into strategic insights.

Responsibilities

• Develop and implement research strategies to capture consumer insights.
• Analyze and interpret data to create actionable recommendations for the marketing team.
• Stay updated with industry trends and technological advancements in market research.
• Create compelling storytelling from data-driven insights for presentations.
• Manage relationships with third-party research agencies to facilitate comprehensive studies.
• Evaluate the effectiveness of marketing campaigns based on research data.
• Provide mentorship and support to junior analysts in the team.
• Engage in continuous learning to enhance research methodologies.

Requirements

Education

• Bachelor's degree in Marketing or Statistics
• Master's degree preferred

Experience

• 4+ years in market research or as a data analyst

Technical Skills

• SPSS
• Tableau

Soft Skills

• Critical Thinking

Languages

• English: Fluent
• Afrikaans: Basic

Advantageous

• Proficiency in coding languages: Experience with Python or R for data manipulation and analysis.
• Certification in Market Research: A certification from a recognized market research institution.

Benefits

• Comprehensive health coverage and wellness allowances
• Flexible working hours and remote work options
• Continuous training and development opportunities
• Employee assistance programs

Company Culture

• Respect and Integrity: We uphold values of respect and integrity in every interaction.
• Diversity and Inclusion: We are committed to cultivating a diverse workforce and inclusive environment.