Content Marketing Manager

Job Description

Join our creative team as a Content Marketing Manager, where you will oversee the development and execution of innovative content strategies aimed at engaging our audience and driving brand success.

Responsibilities

• Lead strategic planning for the content marketing department.
• Monitor competitive landscape and adjust content strategies as needed.
• Utilize customer feedback to enhance content relevance and effectiveness.
• Oversee brand messaging across all content deliverables to ensure consistency.
• Coordinate with graphic designers to produce visually appealing content.
• Establish and maintain strong relationships with external vendors and partners.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related fields
• Relevant certifications or online coursework are encouraged

Experience

• 5+ years of experience in content marketing or digital marketing roles

Technical Skills

• Email Marketing
• Project Management

Soft Skills

• Leadership
• Teamwork

Certifications

• HubSpot Content Marketing Certification
• Digital Marketing Certified Associate (DMCA)

Languages

• English: Fluent
• Afrikaans: Conversational

Advantageous

• Familiarity with influencer marketing: Experience in collaborating with influencers to expand brand reach.
• Understanding of conversion rate optimization: Ability to apply strategies that improve conversion rates on landing pages.

Benefits

• Comprehensive medical aid plans
• Employee discounts on services
• Flexible working arrangements
• Career development opportunities

Company Culture

• Innovation: We embrace innovation and empower our team to explore new ideas.
• Growth: We support personal and professional growth through ongoing training.
• Work-life Balance: We prioritize employee well-being and promote a healthy work-life balance.