Social Media Specialist

Job Description

We are seeking a passionate Social Media Specialist to join our team in Durban. You will be responsible for developing our social media strategy, managing online communities, and engaging with our audience across various platforms. Your creativity and analytical skills will help boost our online presence and enhance brand loyalty.

Responsibilities

• Develop comprehensive social media content calendars.
• Analyze target audience demographics and adjust strategies accordingly.
• Conduct social media audits to assess effectiveness and identify areas for improvement.
• Create engaging stories and reels to capture audience attention.
• Maintain brand voice and messaging consistency across all channels.
• Prepare and present reports to management on social media efforts and results.

Requirements

Education

• Diploma in Digital Marketing or a related field

Experience

• 1+ years of experience in a similar role

Technical Skills

• Social Media Advertising
• SEO Basics

Soft Skills

• Teamwork
• Time Management

Certifications

• HubSpot Content Marketing Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Knowledge of influencer marketing strategies: Experience leveraging influencers to improve brand reach.
• Understanding of social media algorithms: Ability to adjust strategies according to changing algorithms.

Benefits

• Comprehensive health coverage
• Performance bonuses
• Team-building activities and events
• Access to online learning resources

Company Culture

• Diversity and Inclusion: We celebrate diversity and create an inclusive environment for all employees.
• Employee Empowerment: We empower our employees to take initiative and drive change.
• Fun and Engagement: We believe in having fun at work, with regular team-building activities and events.