Digital Marketing Specialist

Job Description

We are seeking a motivated and results-driven Digital Marketing Specialist to join our innovative team in Pretoria. The ideal candidate will have a proven track record in managing digital campaigns across various platforms and driving significant online engagement.

Responsibilities

• Implement and optimize digital marketing strategies that drive conversions.
• Track and analyze performance metrics to identify trends and insights.
• Utilize email marketing campaigns to nurture leads and customer relationships.
• Manage partnerships and coordinate cross-promotional activities.
• Create and maintain landing pages and optimize them for SEO.
• Develop video content strategies and execute them across platforms.
• Assist with the development of marketing collateral and promotional materials.

Requirements

Education

• Bachelor's degree in a relevant field

Experience

• 2-4 years of experience in digital marketing or similar roles

Technical Skills

• Social Media Management
• Email Marketing

Soft Skills

• Team Collaboration
• Analytical Skills

Certifications

• Facebook Blueprint Certification
• Google Analytics Individual Qualification

Languages

• English: Fluent

Advantageous

• Knowledge of PPC advertising: Understanding of pay-per-click advertising strategies.
• Experience with online reputation management: Skills in managing and enhancing online brand reputation.

Benefits

• Generous leave policy including annual, sick, and family leave
• Employee wellness programs and initiatives
• Retirement savings plan with employer contribution
• Work-from-home options and a flexible work environment

Company Culture

• Diversity and Inclusivity: Our workplace embraces diversity, fostering an inclusive environment for all backgrounds.
• Continuous Growth: We offer various opportunities for professional development and continuous learning.
• Employee Recognition: We believe in recognizing and rewarding our employees' hard work and achievements.