SEO Specialist

Job Description

We are on the hunt for a passionate SEO Specialist to join our Port Elizabeth team. You will play a pivotal role in enhancing our clients’ online presence through strategic keyword research, competitive analysis, and on-page optimization. Your creative approach to SEO strategy will help drive organic traffic and improve search engine rankings for our diverse clientele.

Responsibilities

• Develop keyword strategies to increase organic traffic.
• Optimize website structure and content for improved search visibility.
• Analyze competitors' strategies to identify new opportunities.
• Track and report on SEO performance and ROI.
• Work closely with the design team to enhance user experience.
• Participate in brainstorming sessions to generate innovative ideas.
• Educate team members about SEO best practices.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field

Experience

• 3+ years of experience in SEO or digital marketing

Technical Skills

• SEO Tools (e.g., Google Analytics, SEMrush)
• HTML/CSS

Soft Skills

• Analytical Thinking
• Communication

Certifications

• Google Analytics Certification
• SEO Certification from a recognized institution

Languages

• English: Fluent

Advantageous

• Familiarity with PPC campaigns: Understanding of paid search practices to complement SEO strategies.
• Experience with content marketing: Knowledge in creating content that aligns with SEO best practices.

Benefits

• Competitive salary and performance bonuses
• Health and wellness benefits
• Flexible work hours and opportunity for remote work
• Professional development and training opportunities

Company Culture

• Inclusive Environment: We pride ourselves on our inclusive and supportive office culture.
• Continuous Improvement: We encourage continuous learning and professional growth for our team members.