Digital Marketing Specialist

Job Description

Join our vibrant team as a Digital Marketing Specialist in Durban, where you will develop innovative marketing strategies to drive engagement and capture new customers. Your role will involve managing online campaigns and optimizing for digital platforms.

Responsibilities

• Plan and execute email marketing campaigns targeting specific customer segments.
• Collaborate with graphic designers to create effective marketing materials.
• Monitor and manage online reputation through reviews and feedback.
• Stay updated on industry trends and competitor activities.
• Provide insights and recommendations based on data analysis.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field

Experience

• 3+ years of experience in digital marketing

Technical Skills

• SEO
• Google Ads
• Social Media Marketing

Soft Skills

• Creativity
• Analytical Skills

Certifications

• Google Ads Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with content management systems (CMS): Familiarity with platforms like WordPress and Joomla for managing website content.
• Knowledge of email marketing software: Experience with tools such as MailChimp or Constant Contact for email campaigns.

Benefits

• Competitive salary and performance bonuses
• Health and wellness benefits
• Flexible working hours
• Opportunities for professional development

Company Culture

• Team-Oriented Environment: We promote collaboration and teamwork across all levels of our organization.
• Innovation: Encouraging creativity and innovative thinking is at the heart of our culture.
• Diversity: We value diversity and inclusion, welcoming individuals from all backgrounds.