Digital Marketing Specialist

Job Description

We are searching for a Digital Marketing Specialist to join our vibrant team in Johannesburg. The selected candidate will be responsible for developing and implementing effective digital marketing strategies that engage our clients' target audiences. The ideal candidate should have experience in SEO, SEM, content marketing, and social media campaigns.

Responsibilities

• Lead the digital marketing strategy to enhance brand visibility and engagement.
• Analyse campaign effectiveness and optimize efforts through data-driven insights.
• Oversee social media strategies and community management.
• Conduct market research to understand consumer behavior and preferences.
• Implement SEO best practices for website content and structure.
• Manage and evaluate the company’s online presence and reputation.
• Collaborate with the sales team to align marketing strategies with business goals.
• Prepare and manage budgets for digital marketing campaigns.
• Develop monthly and quarterly performance reports.
• Engage in ongoing learning and professional development to keep skills sharp.

Requirements

Education

• Bachelor's degree in Digital Marketing or a related field
• Valid certifications in digital marketing are preferred

Experience

• 4+ years of extensive experience in digital marketing

Technical Skills

• Email Marketing
• Social Media Strategy
• Data Analysis

Soft Skills

• Project Management
• Team Collaboration

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Proficient in using CRM platforms like Salesforce or HubSpot: Experience managing sales and marketing efforts through CRM tools.
• Experience with video marketing strategies: Knowledge of creating and promoting video content for digital channels.

Benefits

• Comprehensive healthcare coverage
• Annual performance reviews with potential salary increases
• Work-life balance initiatives
• Support for continued education and training

Company Culture

• Continuous Improvement: We promote a culture of continuous improvement, encouraging all employees to seek learning and growth.
• Employee Empowerment: Our environment empowers employees to take initiative and make decisions that impact their work positively.
• Community Engagement: Engaging with our community and contributing positively is key to our identity as a company.