SEO Specialist

Job Description

We are on the lookout for an enthusiastic SEO Specialist who will take charge of our search engine optimization initiatives. In this role, you will analyze website performance, define KPIs, and utilize SEO tools to ensure we are at the forefront of search engine rankings.

Responsibilities

• Develop comprehensive SEO strategies tailored to client needs.
• Conduct regular SEO audits and report on findings.
• Analyze competitors to identify SEO strengths and weaknesses.
• Maintain and update the SEO policy to align with best practices.
• Lead initiatives to improve CTR and conversion rates through SEO.
• Optimize content for voice search and local SEO.
• Collaborate with PPC team to integrate SEO and SEM strategies.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field

Experience

• 3-5 years of experience in SEO and digital marketing

Technical Skills

• Data Analysis
• SEO Strategy Development

Soft Skills

• Teamwork
• Adaptability

Certifications

• HubSpot Content Marketing Certification
• Google SEO Fundamentals Course

Languages

• English: Fluent
• Afrikaans: Basic

Advantageous

• Experience with Google Tag Manager: Knowledge of using GTM for efficient tracking and analytics.
• Familiarity with WordPress: Experience with optimizing WordPress sites for SEO.

Benefits

• Comprehensive health coverage with dental and vision
• Generous leave policy
• Remote work flexibility
• Access to professional development resources

Company Culture

• Continuous Improvement: We prioritize continuous improvement and professional development.
• Open Communication: We encourage open lines of communication and feedback among team members.
• Diversity and Inclusion: Embracing diversity is key to our success; we welcome individuals from all backgrounds.