Digital Marketing Manager

Job Description

We're searching for a passionate Digital Marketing Manager to lead our marketing team in Johannesburg. In this role, you will develop and implement effective marketing strategies that engage customers and elevate brand awareness. Your expertise in SEO, content marketing, and social media will drive our digital initiatives forward.

Responsibilities

• Lead the brainstorming and strategy sessions for creative campaigns.
• Research and implement digital marketing best practices.
• Manage relationships with media and advertising partners.
• Build and optimize landing pages and user funnels.
• Implement strategies for gaining organic visibility through blogs and content.
• Conduct market research to understand competitive landscape.
• Gather, analyze, and present campaign performance data to stakeholders.
• Promote email marketing initiatives to nurture leads.

Requirements

Education

• Bachelor's degree in Marketing or related field
• Master’s degree in Business Administration or Marketing preferred

Experience

• 5+ years in a managerial role in digital marketing

Technical Skills

• PPC Management
• Email Marketing

Soft Skills

• Strategic Planning
• Presentation Skills

Certifications

• Google Ads Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Strong network of media contacts: Access to a wide range of media for PR opportunities.
• Knowledge in influencer marketing: Experience in developing campaigns with influencers.

Benefits

• Health and wellness programs
• Annual training budget for continuous learning
• Generous paid time off and holiday leave
• Employee recognition programs

Company Culture

• Diversity: We celebrate diversity and inclusion in our workplace.
• Work-life balance: We promote a healthy balance between work and personal life.
• Employee empowerment: We empower our employees to take initiative and contribute ideas.