Digital Marketing Specialist

Job Description

Looking for a passionate Digital Marketing Specialist in Johannesburg to lead our digital initiatives. You will be responsible for creating marketing campaigns, managing SEO efforts, and analyzing performance metrics.

Responsibilities

• Execute digital marketing campaigns across multiple channels including social media and email.
• Optimize content for SEO and contribute to blog and website development.
• Utilize analytics tools to track and assess campaign performance.
• Engage with our online community to boost customer interaction.
• Develop strategies for targeted ad placements and promotions.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field

Experience

• 3+ years of experience in digital marketing

Technical Skills

• SEO
• Google Analytics
• Social Media Marketing
• Content Creation

Soft Skills

• Creativity
• Analytical Thinking
• Collaboration

Languages

• English: Fluent

Advantageous

• Experience with PPC advertising: Familiarity with pay-per-click campaigns to enhance visibility.
• Knowledge of graphic design tools: Experience with tools like Canva or Adobe Creative Suite.

Benefits

• Competitive salary and bonuses
• Health and wellness benefits
• Flexible work hours and remote working options
• Opportunities for professional development

Company Culture

• Innovation: We encourage creativity and innovative thinking.
• Team-oriented Environment: Our workplace promotes collaboration and teamwork.
• Inclusive Culture: We value diversity and inclusivity in our workforce.