SEO/SEM Specialist

Job Description

We are seeking an experienced SEO/SEM Specialist who will be instrumental in optimizing our online presence in Johannesburg. The successful candidate will be skilled in search engine optimization, pay-per-click advertising, and data analytics. You'll collaborate with various teams to enhance our digital marketing efforts, ensuring that all campaigns are data-driven and aligned with our growth objectives.

Responsibilities

• Lead the SEO and PPC strategy for our clients, ensuring alignment with business goals.
• Deliver comprehensive monthly reports on the performance of digital campaigns.
• Identify areas for improvement in website performance and user experience.
• Collaborate with web developers on the implementation of SEO changes and enhancements.
• Train and mentor junior staff in SEO and SEM best practices.
• Establish strong relationships with other teams to enhance integrated marketing efforts.

Requirements

Education

• Bachelor's degree in Digital Marketing, Business Administration, or related field

Experience

• 4+ years of experience in SEO/SEM roles

Technical Skills

• Facebook Ads
• Content Management Systems

Soft Skills

• Teamwork
• Time Management

Certifications

• HubSpot Content Marketing Certification
• Digital Marketing Pro Certification

Languages

• English: Fluent

Advantageous

• Experience in Local SEO: Expertise in local SEO strategies to drive local traffic.
• Familiarity with Marketing Automation Tools: Experience with tools like HubSpot or Marketo for automated campaigns.

Benefits

• Comprehensive health benefits including dental and vision coverage
• Retirement savings plan with excellent company match
• Work from home options available
• Access to training and upskilling opportunities

Company Culture

• Diversity and Inclusion: We are committed to building a diverse talent pool and inclusive workplace.
• Work-Life Balance: We promote a healthy work-life balance for our employees.
• Community Focus: We engage with our local community through various outreach programs.