Consumer Market Analyst

Job Description

We are looking for a Consumer Market Analyst to join our team in Sandton. The ideal candidate will analyse market data and consumer trends to provide actionable insights that drive business strategies. You will work closely with marketing and product teams to help develop marketing strategies that resonate with our target audience.

Responsibilities

• Perform quantitative and qualitative analysis of market trends.
• Analyse consumer behaviour and preferences to guide product development.
• Work closely with the marketing team to execute effective campaigns.
• Develop strategies to enhance customer engagement and experience.
• Provide actionable recommendations based on market findings.
• Support product launch activities with data-driven insights.
• Assist in the preparation of marketing collateral based on research.
• Evaluate and report on marketing campaign effectiveness.
• Foster effective relationships with internal and external stakeholders.

Requirements

Education

• Bachelor's degree in Economics, Statistics, or a related field
• Master's degree preferred

Experience

• 3+ years of experience in consumer market analysis

Technical Skills

• Statistical Software
• Data Visualization

Soft Skills

• Attention to Detail
• Adaptability

Languages

• English: Fluent

Advantageous

• Fluency in a Second Language: Ability to speak another local language will be advantageous.
• Experience with CRM Software: Familiarity with CRM systems to analyse customer relationships and insights.

Benefits

• Comprehensive health insurance
• Retirement savings plan with employer matching
• Work-life balance initiatives
• Employee training and development programs

Company Culture

• Continuous Learning: We invest in our employees' growth through continuous training and development.
• Open Communication: We promote an environment of open communication and feedback for all employees.
• Employee Wellbeing: We prioritize employee wellbeing and work-life balance in our policies.