Digital Marketing Specialist

Job Description

We are seeking a passionate Digital Marketing Specialist to join our vibrant marketing team in Johannesburg. Your role will involve creating and executing digital marketing campaigns, analyzing market trends, and optimizing online content for maximum engagement. You will collaborate closely with designers and content creators, managing efforts to increase brand awareness and captivate our audience.

Responsibilities

• Optimise web content to improve user experience and conversion rates.
• Develop email marketing campaigns to nurture relationships and promote products.
• Assist in managing the digital marketing budget effectively.
• Stay updated with the latest trends in digital marketing and technology.
• Engage with customers through surveys to gather feedback and insights.

Requirements

Education

• Bachelor's degree in Digital Marketing or Business Administration
• Master's degree is preferred

Experience

• 2+ years of experience in digital marketing with proven results

Technical Skills

• Google Analytics
• Email Marketing

Soft Skills

• Teamwork
• Time Management

Certifications

• Digital Marketing Certification from a recognized institution

Languages

• English: Fluent
• Zulu: Conversational

Advantageous

• Proficiency with Adobe Creative Suite: Experience with design tools such as Photoshop and Illustrator.
• Video Marketing Experience: Familiarity with creating video content for digital campaigns.

Benefits

• Comprehensive healthcare and wellness programs
• Growth opportunities with ongoing training
• Flexible work schedule
• A vibrant and dynamic working environment

Company Culture

• Growth Mindset: We encourage continuous learning and growth both personally and professionally.
• Work-Life Balance: We prioritize maintaining a healthy work-life balance among employees.
• Community Engagement: We actively engage with our community and support local initiatives.