Digital Marketing Specialist

Job Description

As a Digital Marketing Specialist, you will play a crucial role in our Johannesburg office, focusing on content creation, social media interaction, and targeting strategies to reach our customers effectively. You will bring creative ideas to the table and help elevate our marketing game.

Responsibilities

• Oversee the strategy for digital communication and branding.
• Leverage analytics tools to monitor website and campaign performance.
• Facilitate social media interactions and foster relationships with online audiences.
• Collaborate with external partners to enhance overall marketing presence.
• Contribute to creative brainstorming sessions to generate innovative ideas.
• Advise on best practices for digital engagement based on data.
• Create reports on digital marketing performance and present to leadership.
• Support the organization's goals and vision through strategic marketing efforts.
• Continuously improve website user experience through testing and updates.

Requirements

Education

• Bachelor's degree in Marketing, Business, or Communications
• Master's degree in Marketing preferred

Experience

• At least 3 years of experience in digital marketing and project management.

Technical Skills

• PPC Advertising
• Social Media Advertising

Soft Skills

• Team Management
• Strategic Planning

Certifications

• Certified Digital Marketing Professional

Languages

• English: Fluent

Advantageous

• Understanding of web development basics: Basic knowledge in HTML, CSS, and web design is an advantage.
• Creative copywriting skills: Ability to write compelling marketing copy that drives engagement.

Benefits

• Comprehensive health insurance package
• Annual leave and sick leave
• Flexible work arrangements
• Access to training and development programs

Company Culture

• Innovation at Our Core: We value innovative thinking and encourage our team to pursue creative ideas.
• Open Communication: We foster a culture of open communication where all opinions are welcome.
• Work-Life Balance: We believe in maintaining a healthy work-life balance for all employees.