Digital Marketing Specialist

Job Description

We are seeking a Digital Marketing Specialist to join our Johannesburg team. In this role, you will be responsible for developing and executing digital marketing strategies that enhance our online presence and drive traffic. Your expertise in SEO, social media, and content creation will be crucial in achieving our marketing goals.

Responsibilities

• Develop creative content strategies to enhance brand storytelling.
• Oversee the creation of marketing materials and ensure brand consistency.
• Engage in A/B testing for marketing strategies to improve effectiveness.
• Build and maintain relationships with clients and industry influencers.
• Stay updated with the latest digital marketing trends and tools.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Master's degree in Marketing is preferred

Experience

• 3+ years of experience in a similar role

Technical Skills

• PPC Management
• Social Media Marketing

Soft Skills

• Analytical Skills
• Teamwork

Certifications

• Facebook Blueprint Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience with marketing automation platforms: Hands-on experience with tools such as HubSpot or Marketo.
• Understanding of customer journey mapping: Ability to map and optimize the customer journey for better engagement.

Benefits

• Performance-based bonuses
• Flexible working hours
• Employee wellness programs
• Extensive learning resources

Company Culture

• Diversity: We value diversity and strive to create an inclusive environment for everyone.
• Passion for Marketing: Our team is passionate about marketing and dedicated to achieving results.
• Work-life Balance: We believe in maintaining a healthy balance between work and personal life.