SEO Specialist

Job Description

Join our innovative marketing team in Durban as an SEO Specialist. You will play a crucial role in optimizing our website’s content and structure to ensure we achieve the best possible rankings. Candidates should be familiar with Google Analytics, keyword research, and tools like SEMrush or Ahrefs. This position is ideal for someone who thrives in a collaborative environment and is eager to make a significant impact.

Responsibilities

• Perform extensive keyword research and competitive analysis to guide SEO strategies.
• Improve organic search visibility by optimizing website structure and content.
• Track, analyze, and report on website traffic and other key performance indicators.
• Develop and execute effective link-building strategies to enhance domain authority.
• Work with the web development team to implement technical SEO improvements.
• Advise on SEO best practices across all digital marketing efforts.
• Participate in brainstorming sessions to contribute new ideas related to SEO tactics.
• Provide insights into on-page and off-page SEO factors affecting performance.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field

Experience

• 3+ years of experience in SEO or digital marketing

Technical Skills

• SEO Tools
• Google Analytics

Soft Skills

• Analytical thinking
• Communication

Advantageous

• Experience with PPC campaigns: Familiarity with Google Ads and managing PPC strategies.
• Knowledge of HTML/CSS: Basic understanding of HTML and CSS for content implementation.

Benefits

• Comprehensive health insurance
• Annual leave and sick leave
• Access to training and workshops
• Remote working options available

Company Culture

• Collaboration: We believe in teamwork and fostering a supportive environment for all employees.
• Innovation: Our culture encourages creative solutions and innovative thinking.
• Growth Mindset: We prioritize personal and professional growth and constantly seek to improve.