Digital Marketing Specialist

Job Description

We are seeking a passionate Digital Marketing Specialist to join our vibrant team in Johannesburg. The successful candidate will drive digital campaigns, utilizing SEO, PPC, and social media to boost brand visibility and engagement.

Responsibilities

• Conduct market research to identify new opportunities.
• Enhance brand presence through effective online communication.
• Manage relationships with influencers and content creators.
• Ensure consistent messaging across all digital marketing channels.
• Evaluate and adjust budgets for digital marketing activities.
• Implement best practices in digital marketing efforts.

Requirements

Education

• Bachelor's degree in Marketing or related field
• MBA is preferred

Experience

• 5+ years of digital marketing experience

Technical Skills

• SEO/SEM
• Social Media Management

Soft Skills

• Creativity
• Collaboration

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent
• Zulu: Conversational

Advantageous

• Experience in B2B marketing strategies: Knowledgeable in B2B outreach and relationship building through digital channels.
• Knowledge of content management systems (CMS): Experience in WordPress, Shopify, or similar platforms.

Benefits

• Comprehensive healthcare coverage.
• Pension plan with company contributions.
• Generous leave policies.
• Access to online learning platforms.
• Team building activities throughout the year.

Company Culture

• Continuous Learning: We believe in lifelong learning, providing numerous opportunities for professional development and growth.
• Work-Life Balance: We promote a healthy work-life balance with flexible schedules and remote work options.